New Survey Shows SMBs Need Help With Digital Media and Prefer Working with...
Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development,...
View ArticleWebsites Viewed as Most Effective Marketing Method by SMBs but Challenges are...
Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development,...
View ArticleYodle Survey: Small Businesses Underestimate the Importance of Online Reviews
Although 9 in 10 consumers say they are influenced by online reviews, a large number of small business owners don’t recognize the importance of reviews in their customers’ decision process, according...
View ArticleLinkedIn Survey: 94% of SMBs Use Social Media for Marketing [Infographic]
LinkedIn recently shared an infographic entitled, “The Year of the Social Small Business,” which highlights results from an SMB survey on the ways businesses are using social media in their marketing...
View ArticleMobile Goes Universal: New Survey Shows Older Generations Embrace Mobile as...
Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every...
View ArticleStudy: More SMBs Have Social Presence (61%) than Website (56%)
In December 2014 I posted about the two-fold problem facing local marketing providers as it relates to SMB websites: many SMBs still don’t have one and those that do aren’t happy with them. Studies at...
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